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Director Phoenix Healthcare

Tracy Machado

Tracy has over 20 years’ research experience, 3 years of which she also spent doing consumer and financial research.  Tracy started market research life as a Research Assistant for the Centre for Social Marketing (CSM), University of Strathclyde. 

With a degree in Mathematics, Tracy focused on quantitative research for 9 years when a love for the ‘creative’ and an interest in psychology drew her to concentrate on qualitative research and become a qualitative specialist.

Tracy is experienced in running domestic and multi-country studies using different approaches across the product lifecycle.  She loves to present and produce high quality, impactful and actionable deliverables, and believes that there is a solution to every problem.

Tracy lives next to a canal, river and country park where she loves to go walking.  Her 4 year old daughter keeps her super busy too!

EphMRA 2020 - Antwerp - June 23-25 - put the dates in your diary!

The 2019 Conference is now well and truly over but we are already in full planning mode for 2020! We are looking for speakers to present at the conference in Antwerp next June (23-25) and you can find the details for what types of papers we are looking for on the Conference 2020 page.  We need your ideas by 18th September, so get inspired over the summer and send us your submission.  We are very much looking forward to some outstanding papers, as the bar was set very high this year!  For more information, contact Caroline Snowdon - [email protected] or Bernadette Rogers - [email protected]