Tracy has over 20 years’ research experience, 3 years of which she also spent doing consumer and financial research.  Tracy started market research life as a Research Assistant for the Centre for Social Marketing (CSM), University of Strathclyde. 

With a degree in Mathematics, Tracy focused on quantitative research for 9 years when a love for the ‘creative’ and an interest in psychology drew her to concentrate on qualitative research and become a qualitative specialist.

Tracy is experienced in running domestic and multi-country studies using different approaches across the product lifecycle.  She loves to present and produce high quality, impactful and actionable deliverables, and believes that there is a solution to every problem.

Tracy lives next to a canal, river and country park where she loves to go walking.  Her 4 year old daughter keeps her super busy too!