Sue’s session will set the scene in the Pharma/healthcare sector and talk about the impact of volatility, change and disruption on people in the sector.

You will learn about 6 secret weapons that will help you to be fully effective in the present, so you can find the future faster. This will include:

1. Purpose and values (personal brand)
2. Managing stress and emotional state (practical exercise in interrupting the stress response). There will also be some breathing exercises and using  SCARF to counter effects of stress
3. Reflection and thoughtful decisiveness (slow down to speed up)
4. Neuro-agility and how to optimise brain performance
5. Agile mind-set
6. Presence and positivity and engagement

You will come away from Sue’s session with practical ways to help you be more present and therefore more effective both at work and home.

Coming soon!

Coming soon!

Everywhere we look we are bombarded with news about the ‘avalanche of technology’ and the ‘transformational’ impact AI & ML is having across most, if not all, sectors. Carolyn and Georgina will appraise the situation and take a razor-sharp view of AI and ML in Healthcare PMR.

How is AI informing and shaping our industry? What are the facts, what are the merits and the dangers? What is the anticipated impact of AI? What intrinsic value will this deliver and when?  What and where will be the likely impact and what does this mean for our industry and the skill types we attract? How can we adapt and be at the forefront of this suggested paradigm change?

This session will share findings from interviews with key pharma customers and agencies to establish their views, their perceptions, their concerns – their views on the now Vs the future.

This presentation will provide attendees with an opportunity to learn how visualisation and analytical technologies, such as PowerBI, can be used to combine and analyse data sets leading to improved understanding and insights. This ultimately improves the data supporting forecasts and other critical decision-making processes. An oncology example data set will be used to illustrate this in practise and give examples of the benefits this approach can bring.

In this paper, humans go head-to-head with machines to settle the debate about which is better at delivering research and insight. Our speakers will share the results of an experiment they devised to determine whether technology or people are better at understanding complex human behaviours. 

You will hear about the award-winning technology from PY Insights that provides access to the previously hidden online behaviours of patients and how their client-side judging panel rated the performance of people versus technology.

The EphMRA Forecasting Forum have put together a stimulating and engaging session for those interested in this important subject. There will be plenty of opportunity for discussion and interaction with colleagues. 

The 2 key topics will be:

• Pharma Forecasting with Artificial Intelligence - a real world case stury with Janssen (on the limitations of data) - Sven Crone, Lecturer, Lancaster University Management School
• China Forecasting (Primary Market Research in China, Market Access and Overcoming Other Challenges in Forecasting) - Kantar Health

There will be talks given by our expert speakers to introduce each topic, followed by discussion sessions.

Digital engagement is a critical part of pharmaceutical marketing campaigns, but often pharma insight teams are not involved in the planning, design and measurement of the activities (e.g. websites, apps, social media moves) deployed.  Your expertise is missed! 

Tracey and Lucy will talk through how insight teams can ensure effective activities are deployed via discussing the different insight sources available (including those at the cutting edge) for planning, the ideal research needed at each stage of the design process, including some jargon busting and a few ‘watch outs’.  They will finish with the challenge of measuring the impact.

This paper demonstrates the value of combining secondary data and primary market research, how to do this successfully, where the pitfalls might be, and where the future might take us.

Both primary and secondary data have their strengths and limitations but are most powerful and deliver greatest insight when used synergistically. BI professionals can upskill in real world data analytics to provide a holistic interpretation of qualitative and quantitative viewpoints. We also detail concrete examples of business questions that benefit the most from a combined approach of secondary and primary data.

Unsure whether your current brand creative strategy and messaging are providing the tools to operate in a world where social media accounts for so much weight in terms of brand perception? 

Interact and immerse yourselves in a presentation from Basis Health that shares results from disruptive research which will help you to understand how social media/influence plays a role in HCP prescribing behaviour.  Leave with some clear, action focused hints and tips which will help you optimise your digital engagement strategy and create social momentum to ultimately drive your brand success.

The Data Science teams from Danone SN and SKIM joined forces to achieve an ambitious result: to demonstrate that is possible to quantify the revenue generated from managerial choices relative to the deployment of the field force.

This result was the outcome of a complex Data Science project realised combining a variety of data sources, including CRM and sales data, and using advanced statistical modelling; the project required clear and transparent communication between the teams involved and the global and local stakeholders at Danone.

This year, both quantitative and qualitative market research insights should be deliverable in 48-hours. M3 Global Research firmly believes this and are leading the charge. Businesses simply cannot accept the naysayers belief that “we can’t do this” or “it will take 12 weeks”, it can’t work that way any longer. The insights industry needs to move faster and offer that ability.

Join Paul and Nick as they work toward the solution, change the thinking and how to use best-in-class technology and panel to solve your business needs.

This session will present key results from a first-of-its-kind online survey of ultra-rare disease patients and caregivers. The study benchmarks the use of digital health apps within the community, and attitudes about app-related data sharing and security issues. Rare disease caregivers also ranked mobile app features in terms of their perceived value. In addition, respondent’s willingness to participate in patient-focused drug development and pharma-sponsored clinical trials is analysed.

Alec and Al will discuss the design and execution of the project as a model for future studies, as well as the value of the resulting insights to the partnering non-profit rare disease advocacy organisation.

In a TED-Talk style format, this presentation will demonstrate how to transform your patient journey research to a more agile, patient-centric approach.

The 3 A’s are now de facto in market research today and ingrained in our vernacular: AI, Automation, Agile – with Agile being the current operative. Agile IS here to stay but is less about faster and cheaper and more about embracing patients to empathize, understand them as human beings, and build a better patient experience.

Oh, of course with agility!

In this session, BuzzBack and a Julie from TherapeuticsMD will demonstrate a proven patient journey approach, integrating interactive, mobile, video and social listening elements for a 360 visual, view to patient understanding.

‘Making lives better by bringing quality affordable self-care products that consumer trust everywhere they are sold’ - That is the new vision of Perrigo and the company is pretty serious about it. In this presentation you will learn how Perrigo further grows in putting the consumer at the heart of the organisation in an approach unique to the industry.

Starting from a total understanding of consumers facing multiple health challenges in their daily lives, the team obtained a cross market & cross category helicopter view to steer overall company strategy and optimise portfolio management. The 360° view above ‘siloed’ individual category studies allowed to connect dots on category trends (healthy living, natural ingredients, probiotics, CBD, environment, …) leading to broader innovation platform development.

Behavioural science has allowed us to have a much deeper understanding of the drivers and barriers to human behaviour, far beyond traditional models of the ‘rational’ agent. In healthcare we often wrestle with what - on the surface - seems like irrational behaviour. Indeed, both healthcare professionals and patients often make decisions that appear suboptimal, from patients not taking their medication as advised, to HCPs being resistant to change - inertia is a much cited phenomenon.

Behavioural science can help us not only understand these seemingly irrational behaviours but also tackle them. Looking at the broad issues around inertia, Crawford will draw on several case studies to: 1. Show how behavioural science helps us understand why behaviours / habits are so hard to make and break, why inertia often builds up and persists, and why change is rarely willingly embraced. 2. Highlight how behavioural science has inspired interventions to help tackle these seemingly irrational behaviours and ultimately drive real behavioural change.

You are boarding a flight to EphMRA 2020 Antwerp. The flight attendant informs you that, one out of 20 times, your aircraft will crash and everyone will die. Do you get on the plane? Neither would I. And yet, this is the flight on which we are sending our children. The Intergovernmental Panel on Climate Change estimates a 5% chance of human extinction by the end of this century, with business as usual. This talk explores the role of pharma market research in the problem, and how, by becoming more efficient, we can be part of the solution.

Hear from Claire and Caroline how capturing the real world experience of prescribers and then challenging them with it helped a brand bring their target patient to life and set a new course of direction for the brand communication.Their session will also explore how this challenges us as researchers with the question of when and why we ask the questions we do.

Businesses and society have placed Inclusion and Diversity firmly on the agenda but to enact the necessary change we need to go beyond talking about it. Discover how this unique benchmarking tool puts market research at the heart of the solution, offering a tangible metric to help businesses identify gaps and understand what needs to be addressed for their own needs and to measure against industry and country normative data.

Different functions develop observations and insights.  Functions include access, real world evidence, analytics, market research etc.  Fusing these to work on the same business questions and reinforce each other’s story is not easy but it is the only way to tell a consistent story.

In support of a recent launch, UCB developed an insights SQUAD team combining Market Access, RWE, Analytics and Market Research to tell one integrated story. Hear how this approach has helped UCB to provide richer insights and understanding than ever before.

You are an expert in research. You are proud of the results after long days of analysing, assessing and discussing with team colleagues. You understand one another perfectly and you are all convinced that you have delivered a masterpiece. Finally there is the big day on which you present your findings to your customer. But… they know little about marketing research and big data. So, how do you convince them? How do you create a connection? What can you do to gain their trust?

Storytelling is the most effective method. Magical things happen when you turn real-world data into real-world stories. Awaken the storyteller within yourself and you will attract, inspire and persuade people.

• Learn the 3 essential story ingredients
• Find suitable stories to tell
• Get 3 expert storytelling tips to convince your client!

In this interactive session you will discover your secret talent to tell a captivating story. Clients will listen, understand and buy like never before!