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Agency Sessions

We will again be offering agencies the opportunity to speak in one of our coveted 30 minute agency sessions.  However, taking on board the feedback received from the conference in Basel, these will now be limited to 12 sessions in total - i.e. 4 time slots (either side of the networking lunch)  with 3 sessions in parallel.  This reduces the parallel sessions from 5 to 3, which was requested by agencies in 2018.

We will also be offering 6 x 10 minute sessions to exhibitors during the welcome cocktail on Tuesday 24th June in Warsaw Hall.  Speakers will present in the main plenary area, so we would encourage you to take your drink and listen to your colleagues and learn something new!

Below are the Agency Session details so far confirmed - more to follow but for the pdf version, please click here:

EphMRA 2019 Agency Session details

Tuesday 25th June – 10-minute slots during the Welcome Cocktail

 

Agency Session #

Time

Agency

Speakers

Title

Description

1

19.00 – 19.10

 

 

 

 

2.

19.15 – 19.25

SuAzio

Jasper van de Sande & Mathew Francis

Examining the challenges in generating Real World Evidence

Real world evidence is playing an increasingly important role in the pharmaceuticals and medical devices industries, as companies strive to demonstrate tangible outcome improvements. However, the diverse nature and sheer volume of real- world data presents major challenges to healthcare organizations who wish to demonstrate the safety and value of pharmaceutical products, and medical technologies.

Today’s real- world data presents a barrier to insight because it is derived from a wide variety of sources. suAzio will examine best practices in generating real observational data, that highlights the distinction between what respondents say they do, and what they actually do.

3

19.30 – 19.40

Vox.Bio

tbc

tbc

 

4

19.45 – 19.55

 

 

 

 

5

20.00 – 20.10

Blueprint Partnership

tbc

tbc

 

6

20.15 – 20.25

 

 

 

 

 Wednesday 26th June – 30-minute slots

 

Agency Session #

Time

Agency

Speakers

Title

Description

1

12.45 – 13.15

Szinapszis Market Research & Consulting

Balázs Kertész

Digital Age of Doctors in East Europe

The digital transition has started many years ago. To show the industry the impact and the demand for digital and MCM we started a representative tracking study in 11 East-European Countries in 2012, that doctors, despite of the ageing population are open to new ways of communication, especially in context with the tremendous demand for health-related information of patients/health consumers. The presentation relies on market research data from 2019 and back, showing trends as well. This report already convinced and helped many clients to move forward with the digital transition within their companies.

2

12.45 – 13.15

Ipsos Healthcare

tbc

Adapting to a world of “big data”

We are looking at the opportunities new data sources bring to our industry, the new ways of working we need to adopt, the need for new skills, and new approaches/methodologies.  All balanced against the increasing need for speed, cost effectiveness, compliance and respect for respondent privacy. Finally we will discuss the implications for the Industry and whether we need to develop new types of client/agency relationships.

3

12.45 – 13.15

Research Partnership

Paula Coyle, Director

Optimize your digital assets with UX research

In this session, we will offer an introduction to Usability and User Experience (UX) research as a means for managing digital assets such as websites, apps and other digital tools. We will cover what UX is, why it is important, and walk you through a real-life case study, focusing on a specific UX research tool that was used to help design a pharmaceutical website.

4

14.15 – 14.45

GLocalMind Inc.

Vrinda Deval

Improving patient centricity and patient engagement to drive better outcomes – the physician’s perspective

Industry is making concerted efforts to build in patient perspectives- from allowing patient-oriented outcomes to influence regulatory approvals to companies ramping up patient education and technology

We conducted a survey of physicians (500+) in the US and the EU to explore physician perspectives on changes over the past decade: Are patients better able to engage in their own healthcare? Has the industry made meaningful strides in supporting patient care? Has technology helped physicians be more patient centric?

We will present highlights from the research - comparing and contrasting US and EU physician perspectives and discuss examples of innovation in access, adherence and patient engagement.

5

14.15 – 14.45

THE PLANNING SHOP

Emily South, Innovation Director

Think BIG and BOLD – an insight into how to build successful brands

A key part of successful brand communications is identifying – and sticking to – a Big Selling Idea, but developing this is easier said than done. During this session THE PLANNING SHOP will be challenging you to think BIG and BOLD, and helping you to gain an insight into how to build successful brands.

6

14.15 – 14.45

Basis Health

Georgie Cooper, Soumya Roy & Scott Kressner, Basis Health

Challenging the status quo, the Basis story

Basis is a global, insights agency based in London, LA and New York. It delivers bespoke ad hoc and tracking solutions across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and health.

The specialized health team has a unique framework of thinking and are experts at sense making and storytelling to inspire brand action.  With the completion of over 70 projects since its inception in June 2018, Basis Health will showcase case studies to demonstrate how their novel approach to research has added value to their clients and changed the direction of brand strategies.

Thursday 27th June – 30-minute slots

 

Agency Session #

Time

Agency

Speakers

Title

Description

7

12.05 – 12.35

SKIM

Marcel Slavenburg

Can smart innovations save us from stress? Mining emotions to dig deeper into the desire for digital solutions

It seems stress and anxiety have become a societal epidemic. We are said to be living in an ‘age of anxiety’ with mental health becoming the biggest HR challenge for organizations. But when technology may be exasperating the problem, can it also offer the solution? To what extent are consumers looking for a helping hand and how far will they go to get it?

Johnson and Johnson wanted to dig deeper into this trend, wishing to explore whether to pursue the possibility of providing mainstream anti-stress innovations. Being conscious of the role of both rational reasoning and emotions in decision-making and the tendency of respondents to overstate interest in new innovations, SKIM implemented a qual-quant methodology that leveraged advanced voice analytics to mine consumer emotions. The aim was to delve beneath the surface to uncover the implicit, underlying emotions behind what consumers tell us, to reveal the real extent to which there is a need and desire for smart solutions to save us from stress.

8

12.05 – 12.35

M3 Global Research

Tom Pugh, Senior Vice President & Paul O’Shaughnessy, Executive VP of Global Sales, M3 Global Research

AGILE RESEARCH: Delivering Business Intelligence in 48 Hours

In today’s increasingly compliance-driven and cost-sensitive pharma environment, is it possible for business intelligence professionals to deliver quick insights to their internal teams within 48hrs? The team at M3 Global Research say YES. This session will explore Agile Research and its important application within insights and business intelligence; including the challenges faced and options to help overcome them.

9

12.05 – 12.35

Elma

Stephen Potts, Managing Director, Elma UK & Massimo Massagrande, Founder and CEO, Elma Research

Elma – Taking P.R.I.D.E. in What we Do

At Elma, we are proud to be researchers and take P.R.I.D.E in innovating to help our clients be successful. Our session will be an interactive discussion around our 5 pillars of innovation

  • Patient Insights – How can we help our client become more patient focused?
  • Rare Diseases – How do we access HCPs and patients in rare diseases?
  • In-the-Moment Research – How can we use technology to gain insights when it matters?
  • Deliverable Excellence – How can we go beyond PowerPoint to create communication that engages and challenges our clients?
  • Ethnography – How can we reinvent ethnography and make it relevant today?

10

13.20 – 13.50

SERMO

Akash Degan, Vice President Business Development & James Cain, VP Sales, Business Development, SERMO

Mitigating Risk with RealTime

In today’s ever changing world, quick decision making and adaptability is necessary to overcome unforeseen risks. For Marketers this could mean accurate messaging for a last-minute PR campaign, for CEO’s the difference between great strategic planning or crisis and for Researchers the ability to keep their fingertips on the pulse of Clinicians in order to accurately predict new trends.

SERMO believes all this is possible with RealTime, an innovative technology which enables agile market research surveys amongst Clinicians globally, putting you ahead of the latest trends and changes in eco-system.

We’ll be exploring a successful case-study based on this methodology.

11

13.20 – 13.50

tbc

 

tbc

tbc

 

12

13.20 – 13.50

tbc

 

tbc

tbc

 

 

Registration

Registration for the 2019 conference is still OPEN! The late fee now applies until the conference.

The link to register is - https://www.eiseverywhere.com/ereg/index.php?eventid=374744&

We look forward to seeing you in Warsaw.