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2021 ONLINE ANNUAL CONFERENCE


5 Innovative Insights From A Few Of Our Outstanding Speakers at the EphMRA Healthcare Market Research Conference 2021

 EphMRA invites you to attend the 2021 annual conference which will take place week commencing 14 June, with key dates between 15-17 June. This year’s event, with a brand-new online format, has some great speakers lined up covering an eclectic mix of healthcare market research topics. We are developing a varied programme that has a huge advantage over an in-person event – you’ll be able to access ALL the sessions from the comfort of your own office rather than only being able to choose a few sessions to attend each day. To whet your appetite, here’s a quick summary of just 5 of the slots on offer over the 3 days.

Hannah Mann - Day One Strategy

 ‘Insights Room 101 – what 2020 taught us about getting rid of the old to make way for the new

 Hannah Mann of Day One Strategy hosts an interactive session in the style of the popular BBC comedy series ‘Room 101’. Hannah will ask two clients to join her in a live debate about the three things they would love to banish from market research forever. What would you choose to get rid of to make way for better ways of working, using new and emerging technology?

If you like a bit of lively discussion, this session promises to be both informative and entertaining as we grapple with which practices are going to end up in Room 101.

Johan Auning - Lundbeck & Jaz Gill - HRW

 ‘Public and private: how Google trends analysis compliments traditional social media’

 Johan Auning of Lundbeck and Jaz Gill of HRW showcase results from a comparative study which focused on how social media and Google trends data from patients can be used together to give a holistic view of therapy area language, priorities and needs. This fascinating insight into patient behaviour online suggests that people present a socially acceptable version of themselves on social media whilst Google analytics tends to reveal more accurately what they are thinking and feeling about their health status. In this session, you’ll learn how social media and Google search data can be combined and more regularly utilised in healthcare market research for greater insight.

Soumya Roy, Ph.D. & Georgie Cooper - Basis Health

 Is your brand moving with the times?  The metrics you need to create a disruptive brand in an increasingly digital world

 In this interactive session, Soumya Roy and Georgie Cooper of Basis Health will present results from a company self-funded study which looked at the impact of social media/influence on HCP behaviour. Using gamification and other immersive tools, they will encourage the audience to participate in understanding these fresh new metrics that can help brands measure pre- and post-launch strategies and activities with greater accuracy in the digital era. Leave with some clear, action focussed hints and tips which will help you optimise your digital engagement strategy and create social momentum to ultimately drive your brand success.

Rob Seebold - Buzzback & Julie Loving - Therapeutics MD

The Future of Telemedicine – will it stick Post-Pandemic?
Accelerated Adoption of Telemedicine & Implications for Healthcare Companies

 This session, presented by Rob Seebold of Buzzback and Julie Loving of Therapeutics MD provides a holistic, longitudinal understanding of HCPs’ and patients’ experiences and perceptions of telemedicine from the onset of COVID (US, UK). You’ll learn about the rapid shift to telemedicine during the COVID19 pandemic and some of the positive and negative experiences, attitudes, perceptions and emotions associated with moving to telemedicine. Find out how many UK based HCPs plan to be using telemedicine at least some of the time 3 years from now – you may be surprised!

Elise Kocks & Nicolas Camargo - SKIM

Connecting the dots of your forecast through Decision influence modelling

 Using machine learning and other traditional analytical approaches, Elise Kocks and Nicolas Camargo of SKIM demonstrate how a decision influence framework helps to reconcile individual preferences and interaction styles into a single, reliable forecast to help answer the question ‘Can pharma companies still rely on the judgment of physicians alone when evaluating the market potential of a new product?’ This paper highlights the importance of looking at multiple perspectives, using patient, HCP and payor views when forecasting the potential of a new product.

 

Getting more information about the EphMRA Healthcare Market Research Conference

These are just a taster of the exciting and cutting-edge sessions you can choose from at our 2021 Conference.

We will be updating the conference website as new speakers are announced and the programme is developed further.  Please go to www.ephmraconference.org for all new information about developments as they happen.

If you have any questions about any aspect of the online conference, please contact either Bernadette Rogers, General Manager – [email protected] or Caroline Snowdon, Events Manager – [email protected]

We look forward to welcoming you to this leading healthcare market research event.

We will be updating the conference website as new speakers are announced and the programme is developed further.  Please go to www.ephmraconference.org for all new information about developments as they happen.
If you have any questions about any aspect of the online conference, please contact either Bernadette Rogers, General Manager – [email protected] or Caroline Snowdon, Events Manager – [email protected]

We look forward to welcoming you to this leading healthcare market research event.

 

About the author

EphMRA

EphMRA

Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.

Supporting our members and guiding them across the ethics landscape

Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies

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EphMRA 2021 - Antwerp - June 15 -17

Our 2021 conference will be an exciting, inspiring and engaging online event and will take place the week of 14th June, with the key dates being 15-17 June.

The latest submissions are in the final stages of evaluation and the programme will soon be ready to publish. We have some outstanding speakers this year for our online event.