Day 3 Conference – What’s on Offer
Now that you’ve discovered what’s available on Days 1 and 2 of the EphMRA Annual Conference, we’d like to introduce you to our sensational speakers for Day 3.
Thought-provoking Plenary Speakers
Our late morning plenary session will help us to unlock the power of behavioural science with Crawford Hollingworth of Behavioural Architects. Drawing on several case studies, Crawford will:
- Show how behavioural science helps us understand why behaviours/habits are so hard to make and break, why inertia often builds up and persists, and why change is rarely willingly embraced.
- Highlight how behavioural science has inspired interventions to help tackle these seemingly irrational behaviours and ultimately drive real behavioural change.
And to close our 2020 Annual Conference is Erik Mathlener – Business Storyteller. This final plenary presentation is guaranteed to get you thinking about things differently and will leave you full of ideas. Erik will explain to you the concept of business storytelling and how you can use it to wow your customers – both internal and external. You can find out more about Erik, including watching his video, in our blog.
Compelling Parallel Sessions
Agile research, patient centricity, real-world evidence and enhancing insights, plus a look at the bigger picture are topics we will be exploring on Day 3 of the Conference. Choose from:
Agile Research
The New Frontier of Agile Research: Qualitative Research and Quantitative Patient Research Insights in an Instant
Paul O’Shaughnessy and Nick Wain, M3 Global Research
Patient Centricity
Patient advocacy insights from ultra-rare disease caregivers
Alec Pettifer, suAzio and Al Triunfo, Mowat-Wilson Syndrome Foundation
Agile Research
Transforming your patient journey, a new Agile approach
Jonathan Weiser and Rob Seebold, BuzzBack, with Julie Loving, TherapeuticsMD
Patient Centricity
Let’s Talk Health: building a stronger business from an immersive and agile engagement with the self-care consumer
Tom Van Avondt, Perrigo and Delphine Vantomme, InSites Consulting
Beyond Research – the bigger picture
Efficiency in pharma market research: why reducing our environmental footprint matters, and how do we go about it?
Bors Hulesch, Brains and Cheek
RWE & enhancing insights
How capturing real-world prescribing experience can drive behaviour change
Claire Mason, Cello Health Insight and Caroline Bourgueil, Bayer AG Pharmaceuticals
Beyond Research – the bigger picture
If we’re serious about Inclusion and Diversity, we have to get serious about measuring it
Mandy Rico and Franco Esposito, Kantar
RWE & enhancing insights
How can we integrate insights better with non market research functions?
Carl Vandeloo and Sophie Matton, UCB
Networking and Agency Sessions
With lunch and refreshment breaks held in our Agency Fair, there will be lots of opportunities to connect and network with colleagues old and new.
Just before our networking lunch, we also have four different Agency Speaker Sessions for you to choose from. Look out for insightful case studies and fresh ideas in these presentations.
After Erik Mathlener’s plenary, we will close the Conference at 15.35 to give you time for travel connections and getting back home. Or perhaps even, a little more exploring around Antwerp!
We’re delighted that so many members (both Agency and Industry) are booking on to the EphMRA Conference this year – join your colleagues and register now.
About the author
EphMRA
Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.
Supporting our members and guiding them across the ethics landscape
Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies