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Day 3 Conference – What’s on Offer

 Now that you’ve discovered what’s available on Days 1 and 2 of the EphMRA Annual Conference, we’d like to introduce you to our sensational speakers for Day 3.

Thought-provoking Plenary Speakers

Our late morning plenary session will help us to unlock the power of behavioural science with Crawford Hollingworth of Behavioural Architects. Drawing on several case studies, Crawford will:

  1. Show how behavioural science helps us understand why behaviours/habits are so hard to make and break, why inertia often builds up and persists, and why change is rarely willingly embraced.
  2. Highlight how behavioural science has inspired interventions to help tackle these seemingly irrational behaviours and ultimately drive real behavioural change.

And to close our 2020 Annual Conference is Erik Mathlener – Business Storyteller. This final plenary presentation is guaranteed to get you thinking about things differently and will leave you full of ideas. Erik will explain to you the concept of business storytelling and how you can use it to wow your customers – both internal and external. You can find out more about Erik, including watching his video, in our blog.

Compelling Parallel Sessions

Agile research, patient centricity, real-world evidence and enhancing insights, plus a look at the bigger picture are topics we will be exploring on Day 3 of the Conference.  Choose from:

Agile Research

The New Frontier of Agile Research: Qualitative Research and Quantitative Patient Research Insights in an Instant

Paul O’Shaughnessy and Nick Wain, M3 Global Research

Patient Centricity

Patient advocacy insights from ultra-rare disease caregivers

Alec Pettifer, suAzio and Al Triunfo, Mowat-Wilson Syndrome Foundation

Agile Research

Transforming your patient journey, a new Agile approach

Jonathan Weiser and Rob Seebold, BuzzBack, with Julie Loving, TherapeuticsMD

Patient Centricity

Let’s Talk Health: building a stronger business from an immersive and agile engagement with the self-care consumer

Tom Van Avondt, Perrigo and Delphine Vantomme, InSites Consulting

Beyond Research – the bigger picture

Efficiency in pharma market research: why reducing our environmental footprint matters, and how do we go about it?

Bors Hulesch, Brains and Cheek

RWE & enhancing insights

How capturing real-world prescribing experience can drive behaviour change

Claire Mason, Cello Health Insight and Caroline Bourgueil, Bayer AG Pharmaceuticals

Beyond Research – the bigger picture

If we’re serious about Inclusion and Diversity, we have to get serious about measuring it

Mandy Rico and Franco Esposito, Kantar

RWE & enhancing insights

How can we integrate insights better with non market research functions?

Carl Vandeloo and Sophie Matton, UCB

Networking and Agency Sessions

With lunch and refreshment breaks held in our Agency Fair, there will be lots of opportunities to connect and network with colleagues old and new.

Just before our networking lunch, we also have four different Agency Speaker Sessions for you to choose from. Look out for insightful case studies and fresh ideas in these presentations.

After Erik Mathlener’s plenary, we will close the Conference at 15.35 to give you time for travel connections and getting back home. Or perhaps even, a little more exploring around Antwerp!

Register Now

We’re delighted that so many members (both Agency and Industry) are booking on to the EphMRA Conference this year – join your colleagues and register now.

About the author



Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.

Supporting our members and guiding them across the ethics landscape

Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies

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EphMRA 2021 - Antwerp - June 15 -17

Our 2021 conference will be an exciting, inspiring and engaging online event and will take place the week of 14th June, with the key dates being 15-17 June.

The latest submissions are in the final stages of evaluation and the programme will soon be ready to publish. We have some outstanding speakers this year for our online event.