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Our team has worked hard to put together an inspirational and thought-provoking Annual Conference programme. You’ve already met our plenary speakers on Day 1 – Marc Herremans and Andrew Grenville – so, here’s what’s on offer on Day 2.

Informative Plenary Presentations
Kicking the day off, we have Sue Coyne to set the scene in the Pharma/Healthcare sector. As well as having extensive experience in the industry as a former Director of a Market Research business, Sue is also an author and leadership coach. Sue will be giving you 6 secret weapons to be fully effective in the present and therefore be more efficient at home and at work.

Sue is followed by Vanessa Pott, who is Director, Patient Advocacy & Strategic Partnerships for Merck KGaA. Vanessa will be presenting alongside MS patient advocate Trishna Bharadia. More details of this insightful plenary are coming soon.

Our afternoon plenary speaker is Geoff Rollason, Patient Experience & Service Director at Pfizer. Geoff’s session is entitled Optimising digital services for cancer patients: Doing different things to bring about a new paradigm.’ This session will inspire you to see cancer care in a different way and see what is possible to achieve through digital technology. There will also be an interactive discussion about AI and patient service and how this can be applied to MR/BI and marketing.

Inspiring Parallel Sessions

Topics we are covering on Day 2 of the Conference include an ethics update, MR Excellence Awards, Technology and AI, Data Analytics and Forecasting, plus Digital Engagement.

Choose from:

AI in Healthcare Primary MR - Smoke & Mirrors or a future staple?

Unpolluted views, observations, hopes, fears, challenges and opportunities from key Pharma Companies

Carolyn Chamberlain, Purdie Pascoe and Georgina Butcher, Janssen


Data Analytics & Forecasting
Looking at data differently – Using technology to discover and deliver insights from secondary data

Kris Barker and David James, J & D Forecasting


Human vs. machine:  who will win the battle for insights?

Shruti Malani Krishnan, PY Insights and Hannah Mann, Day One


Digital Engagement
Pharma’s use of digital channels is often poor.  How can insight/MR teams improve the quality of their brand’s digital marketing campaigns?

Lucy Ireland, Hall & Partners and Tracey Teague, Gilead


Data Analytics & Forecasting
Powering market research – bringing secondary and primary data together for greater insights

Tom Haslam, IQVIA and Magali Pullino, IQVIA


Digital Engagement
Is your brand moving with the times?  The metrics you need to create a disruptive brand in the digital world

Georgina Cooper and Soumya Roy, Basis Health


Data Analytics & Forecasting
Using Data Science to identify the key drivers of Brand Commitment and optimise the actions of the Field Force

Nicolas Camargo, SKIM and Monhir El-Echheb, Danone Specialised Nutrition

Discussion Sessions

Following our parallels, we have organised two interactive discussion sessions so that everyone can get together and share insights and ideas.

Data Analytics & Forecasting Discussion

The EphMRA Forecasting Forum have created a stimulating and engaging session for those interested in this crucial topic. The 2 key topics will be:

  • Pharma Forecasting with Artificial Intelligence - a real world case study with Janssen (on the limitations of data) - Sven Crone, Lecturer, Lancaster University Management School
  • China Forecasting (Primary Market Research in China, Market Access and Overcoming Other Challenges in Forecasting) - Kantar Health

There will be talks given by our expert speakers to introduce each topic, followed by discussion sessions.

Technology/AI Discussion

This discussion session will involve all four speakers from parallel sessions 5 and 7 to explore the implications of technology/AI on our industry. This is a highly important subject and will provide an opportunity for audience discussion.

Networking and EphMRA Awards

Refreshment breaks and lunch will be held in our Agency Fair and there’ll be plenty of networking time to catch up with colleagues and make new contacts. We’re sure that there will be lots to discuss after the stimulating presentations we have in store for you!


On Tuesday evening (23 June) we have a Welcome Drinks Reception in the Agency Fair, with a Belgian Beer Bar kindly sponsored by suAzio. Then in the evening on Wednesday 24 June, it’s time to glam up and attend our Awards and Evening Event. Held at Horta Grand Café & Art Nouveau Zaal, this is your chance to network informally, enjoy some exquisite food and drink, see our award winners and relax before the final day of the Conference.


Register Today

We would love to see you at the Conference this year – registrations are open now.

About the author



Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.

Supporting our members and guiding them across the ethics landscape

Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies

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EphMRA 2021 - Antwerp - June 15 -17

Our 2021 conference will be an exciting, inspiring and engaging online event and will take place the week of 14th June, with the key dates being 15-17 June.

The latest submissions are in the final stages of evaluation and the programme will soon be ready to publish. We have some outstanding speakers this year for our online event.