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What’s on offer on day one – 26th June 2019

Be inspired and empowered by listening to expert advice and insights

Registration is open for the EphMRA 2019 Conference in the amazing city of Warsaw, and we’re looking forward to delivering a fantastic event. The aim of our conference is to inspire and empower attendees to influence decisions back in the office, by listening to expert advice and insights, and we’re confident that this year’s programme will do just that! Here’s what you can expect from day one of our conference.

Wide range of speakers and topics

We have been listening to our members and are delighted to offer some outstanding papers on a wide range of topics, from patient centricity to data analytics and innovative approaches. Here are just some of the excellent presentations you can look forward to:

Healthcare systems in central and eastern Europe: how to maximise market access in these regions – Lucasz Drzazga, SODA

Driving Treatment Duration: the segmentation you should be doing – Novo Nordisk & Craig Radley, KJT Group, Inc

Quitting smoking is harder than we knew: deep insights from a consumer consulting board – Marianne Fletcher, Pfizer & Magali Geens, InSites Consulting

The SMART way to tap into patient emotions: can novel methodologies help understand patient emotions better and faster? – Thierry Barten, Pfizer & Janneke van den Bent, SKIM

Telling the whole story: using data science to quantify brand health from unstructured responses – Neil Martin, Ipsos MORI

What can 18 patient insights inspire us to think differently about the future? – Mohamed Akrout, F. Hoffman-La Roche & Roberto Cortese, Elma Research

Reinventing healthcare (patient) relationships using AI chatbots – Sharon Paik, Cognitive Consulting and Candace Anderson, Radius Health

For details about the contents of these presentations, download our 2019 programme.

Keynote speakers

We’re also delighted to announce the first of our keynote speakers, Natalia Cohen. Natalia was part of the first all-female team to row unsupported across the Pacific Ocean, and she’ll be sharing valuable insights about leadership, teamwork and mental resilience. You can find further details about Natalia here.

Plenary speakers

Following an outstanding session at our London meeting in February, we are delighted to welcome Andrée Bates, CEO of Eularis to the conference this year.  Andrée will be sharing her exceptional knowledge and expertise on AI within the pharma industry with delegates.  She will explore the 'disruption' that AI is bringing to MR within industry and how this seeming challenge can provide real opportunities to agencies and pharma alike. This session is not to be missed. She will expand and elaborate on her session in London and her session will be followed by an interactive panel discussion so that everyone can get involved in discussing this highly topical issue with experts.

Following on from Andrée we will be hearing from our expert plenary speaker, Sarah Rickwood, Vice President, European Thought Leadership in IQVIA.

Sarah has 26 years of experience as a consultant to the pharmaceutical industry and presents to hundreds of pharmaceutical industry clients every year on a wide range of global pharmaceutical industry issues. During our conference, Sarah will present her paper on how to improve product launch performance- ‘Driving launch success: less can be more in the right channel mix recipe.’

Round table discussions

Throughout the conference, there will be a number of round table discussions including Forecasting and Data Analytics, facilitated by Ben Collins, Boehringer Ingelheim and Erik Holzinger, groupH.

There will also be an ethics and GDPR update and a round table discussion covering these important topics.

During these sessions, you will have plenty of opportunities to engage with colleagues and discuss topics of high relevance to our industry.  


Networking provides a fantastic opportunity to share insights, discuss industry news and make new contacts. You will have ample opportunity to network during the conference, allowing you to meet lots of new people and catch up with old friends and colleagues. In addition to this, our venue for this year’s conference includes onsite accommodation to allow more time for networking outside the conference hours. You could also extend your stay and take some time to enjoy the fantastic city of Warsaw which offers plenty of cultural and business opportunities.

Register today

The EphMRA Conference is the premier Healthcare Market Research and Analytics Conference and promises to inspire and educate all who attend. Not only is this a chance to meet new people and hear expert insights, it is also an excellent opportunity for personal development.

You can register for our 2019 conference in Warsaw here and, if you register before May 22nd, you’ll benefit from our mid fee rate, which will go up after this date.

About the author



Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.

Supporting our members and guiding them across the ethics landscape

Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies

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EphMRA 2020 - Antwerp - June 23-25

Registrations open on Monday 20th January, so book your place as soon as possible to benefit from the early bird fees! 

We have an outstanding programme of inspirational speakers and networking opportunities for this year’s conference.  This event is not to be missed!