Skip to the content

First Plenary Speaker announced for 2019 EphMRA Conference: Sarah Rickwood, IQVIA

We are delighted to announce our first Plenary Speaker for the EphMRA Conference. Sarah Rickwood, Vice President, European Thought Leadership in IQVIA, will present her paper on how to improve product launch performance. Sarah has 26 years’ experience as a consultant to the pharmaceutical industry, having worked in Accenture’s pharmaceutical strategy practice prior to joining IQVIA. She has an extremely wide experience of international pharmaceutical industry issues, having worked most of the world’s leading pharmaceutical companies on issues in the US, Europe, Japan, and leading emerging markets, and is now Vice President, European Thought Leadership in IQVIA, a team she has run for 8 years.


Driving launch success: less can be more in the right channel mix recipe


As the commercial environment becomes increasingly competitive, with success driven predominantly by specialty product launches in the largest developed markets, companies are faced with the challenge of improving launch performance without increasing costs. In order to address this, companies must arm themselves with a best in class commercial model, a key component of which is a fully integrated multichannel approach with digital channels an effective option among these.


About the speaker


Sarah presents to hundreds of pharmaceutical industry clients every year on a wide range of global pharmaceutical industry issues, and has published white papers on many topics, including:


  • Uptake and impact of innovative medicines, and challenges for Launch Excellence
  • The relative strength and prognosis for the developed and the emerging pharmaceutical markets
  • The global uptake and impact of multichannel marketing
  • Biosimilars market opportunity and the drivers of market establishment
  • Orphan drugs launch challenges
  • Cell and Gene therapies commercialization challenges and opportunity
  • The evolution of the global Biologics market
  • Africa pharmaceutical market opportunity and challenges
  • Sarah holds a degree in biochemistry from Oxford University

Don’t miss out

Save the date for the EphMRA 2019 Conference – 25-27 June 2019 in Warsaw. Registrations will open on Monday 21st January 2019 for the Early Bird period, which will end on Monday 18th March 2019. We’re looking forward to seeing you there!

 If you are interested in hearing more about the 2019 EphMRA Conference, please email Bernadette Rogers - [email protected] or Caroline Snowdon – [email protected]




About the author



Creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners.

Supporting our members and guiding them across the ethics landscape

Preparing the ATC Guidelines and managing new entries, changes and improvements in consultation with pharmaceutical companies

comments powered by Disqus

EphMRA 2020 - Antwerp - June 23-25 - put the dates in your diary!

The 2019 Conference is now well and truly over but we are already in full planning mode for 2020! We are looking for speakers to present at the conference in Antwerp next June (23-25) and you can find the details for what types of papers we are looking for on the Conference 2020 page.  We need your ideas by 18th September, so get inspired over the summer and send us your submission.  We are very much looking forward to some outstanding papers, as the bar was set very high this year!  For more information, contact Caroline Snowdon - [email protected] or Bernadette Rogers - [email protected]