Excellence in Market Research Awards

For the 3rd year, EphMRA was delighted to have awarded 2 special awards for papers which showcased expertise in healthcare market research.  It is recognised that EphMRA colleagues are engaged in a huge range of healthcare market research initiatives, studies and projects and the Board wanted to take this opportunity to learn more and to enable members to hear more about them.  

The 2 awards were as follows and EphMRA wishes to again thank Adelphi for sponsoring the Business Impact through Innovation Award and AplusA for sponsoring the Future Leaders, ‘MR Excellence Case Study Award’.

2019 MR Excellence Award:  'Business Impact through Innovation'

sponsored by Adelphi

Winner: Interactive Disease pathways – How Janssen and Cello put the patient experience front and centre.
 
Stewart West, EMEA Market Research Manager-Immunology Janssen and Gavin Buck, Director, Cello Health Insight.

This winning paper was presented at the conference by Stewart West from Janssen and Lorna Kirman from Cello Health Insight.

Runner up: Using facial analysis to uncover deeper reactions to pharmaceutical communication materials.

Richard Head, Director at Research Partnership and Sarah Fletcher, EMEA Business Insights Manager at Janssen.

This paper was presented by Richard Head at the conference.

Future Leaders: 'MR Excellence Case Study Award'

sponsored by AplusA

Winner: Using an integrative design to identify opportunities for appropriate, early usage of a pioneering hospital antibiotic

Daniel Rayner, Associate, Insight Dojo Ltd.

Future Leaders Runner Ups

Outlining key learnings from a multi-market, dual phase segmentation study
Faye Holmes, Senior Research Manager, HRW
 
Innovative Patient Adherence Research
Clare Murphy, Senior Research Associate, Kjt Group

The runners up displayed posters in the Agency Fair outlining the key elements of their papers and attended the conference to showcase their papers.