Convenors from the LDC: An-hwa Lee, Associate Director, Research Partnership and Chetan Taylor, Brand Scientist, Branding Science
Speakers: Jason Ward, Partner, DRG Consulting & Lucy Pritchett, Senior Consultant, DRG Consulting
Pricing and market access is a central part of any brand’s R&D and commercialisation strategy across the different stages of developing. Still often seen as a technical domain, there is an increasing need for all brand team members to have a clear understanding of the core concepts and methodologies of this important topic.
Provide attendees with a foundational understanding of global pricing and market access, and how stakeholder insights can be gathered by stage of development; provide practical and actionable examples to course attendees so they can contribute effectively both the brand strategy discussion on P&MA and the execution of relevant and timely payer-focused insight projects.
Introduction to pricing & market access
Setting a value-based P&MA strategy
Case studies and interactive elements will be included to test understanding on pricing strategy development, and how to effectively gain insight from payers to address brand strategy questions
Who should attend
Experienced brand team members who need to enhance their understanding of P&MA to better enable cross-functional working, and current P&MA professionals seeking to expand their knowledge and understanding.