For the 2nd year, EphMRA is delighted to be awarding 3 special awards for papers which showcase expertise in healthcare market research. It is recognised that EphMRA colleagues are engaged in a huge range of healthcare market research initiatives, studies and projects and the Board wants to take this opportunity to learn more and to enable members to hear more about them.
The 3 awards are as follows and EphMRA wishes to thank Adelphi for sponsoring the Business Impact through Innovation Award and SERMO for sponsoring the Excellence in Fieldwork Award.
Details of the 3 awards are as follows:
1. Business Impact through Innovation - Sponsored by Adelphi
This award will focus on demonstrating innovation which has had a real and significant business impact. The
innovation can be related to any stage of research design and delivery. Innovation can be implemented on a macro or micro level – small innovative changes can also be seen to make a difference.
2. Excellence in Fieldwork - Sponsored by SERMO
This award will focus on an international case study from a company involved in healthcare fieldwork and data
collection and will demonstrate best practice.
3. Influencing Strategic Direction Via Engaging & Actionable Deliverables
This award will focus on how results from a research project were delivered in such a way as to immerse the
brand team in the findings. This will showcase the role and importance of business insight in facilitating business decision making and strategic action.